Löwengrube and Paulaner: A Historic Alliance to Bring Authentic Bavaria to Italy!

Great news for all lovers of Bavarian beer and the authentic “bierstube” experience! Löwengrube, the benchmark for Bavarian tradition in Italy for over 20 years, announces a historic partnership with Paulaner, an icon of Munich beer since 1634. This strategic collaboration not only further expands our offering but also allows us to face market challenges with an innovative vision and solid synergies.

As Pietro Nicastro, Founder and CEO of Löwengrube, states, “Paulaner is the number one brand in Munich, and thanks to this agreement, we will have access to support and expertise in marketing, strategies, and innovation, making Löwengrube even stronger and more authentic”. Thanks to this partnership, you can enjoy an even more authentic Bavarian experience in our venues, with the assurance of Paulaner’s quality and tradition. A toast to the future! Prosit!